My Business Interests

With regards to my business interests, I invest into business areas only where I can, through experience, network or simply basic sales skills and add significant transformational value to a company.

I want to facilitate giant leaps and gazelle – like change to unleash the potential with systems and processes and people as I did with my journey with Pacific Direct. Ultimately it comes down to people whom I think show the behaviour, attitude and determination to grow ambitiously.

lara-morgan-ready-for-adventure-powered-by-jeep

Investment wise my portfolio is relatively concentrated around the things I have experience and a black book of advantage in. Sectors such as fragrance, wellbeing and the beauty industry, but also in my love of the outdoors and sports.

Sector-wise I have been privileged to work in trading companies,  the publishing business, hospitality, brand licensing, toiletries and hotel supplies.  I know a bit about stuff like manufacturing of plastic bottles, injection moulding, toiletries manufacture and some packaging stuff…I have a China office which can bring ground breaking change to some companies.

I do not invest outside this space unless in exceptional circumstances.  The exception will always be people related. Are you outstandingly creative,  utterly focused and determined to succeed?

My current business interests include the following companies:

GATE8 Cabin Bags

GATE8 – a new and very clever range of Patent-Protected Cabin Size Luggage for the Business Traveller. Read more.


Dryrobe Changing Robes

DRYROBE – The world’s warmest and most advanced changing robe for OCR, Swim, Surf, Triathlon, Dive, Row and Outdoor Lifestyle. Ideal for changing sports clothing or wetsuits outdoors. The dryrobe® has a waterproof & windproof exterior shell fabric & a lining that dries you & keeps you warm. The design allows plenty of room to pull your arms in through the sleeves & get changed inside it. You can get a wetsuit, swimsuit or tri suit, on or off, easily, while staying warm, dry & fully protected from the elements. Read more



Scentered
is a unique and innovative range of portable, high performance and 100% natural aroma products designed to support lifestyle balance, enhance mood and help you regain control. Read more


Kitbrix Triathlon Kit Bags
KITBRIX
– A British designed functional bag system for efficient organisation of training kit for all types of sports but originally for triathletes looking to be efficient & effective in preparation both for training and racing. Read more


Activbod Activ Shower Products
Activbod is a body and wellbeing toiletries range designed by active people for those leading active lifestyles. Read more



Global Amenities

Global Amenities Direct manufactures & distributes original, intelligently designed luxury accessories such as pens, operational articles, gift items, slippers to Hotels, Spas, Salons, Cruise Lines & Airlines. Read More.



Well Heeled Shoe Protectors

WellHeeled
heel protectors are an innovative new shoe care product, as well as an example in Enterprise coaching, mentoring and personal development. Read more


 


 

 


 

My Investment Criteria

Having worked in publishing, advertising sales, promotional marketing and gifting always in sales roles I consider myself to be a sales person first and foremost.

By default (I arrived first) I became a half decent soap and toiletries sales person and during the process of building my company Pacific Direct is learned a wide range of skills including brand and product licensing, I learned about toiletries and cosmetics products, I owned my own plastics manufacturing business and I had sales people in 9 countries delivering goods in 110 so I know a lot about export and these challenges.

laramorganspeaking

Pacific Direct sold as an SME with great systems, processes and an awesome culture. The success was built by the team and hence people will always come first in any investment decision I make.

I do not actively search new investments but when someone approaches me I am certain of the process I undertake to ensure the best possible chance of success by isolating common denominators shared by any business. I do intend entirely to focus within sectors I know a bit about as I think investors should significantly add value through their network, introductions and to providing good business sense.

I read recently “There’s a usual checklist of fundamentals that never change. Have the people at the top of the business got good backgrounds? Are they making the right decisions? Do they employ the right people?” In an very early stage investment with unproven but fledgling potential it is all about the leadership.

Any due diligence process that might start begins with a phone call with Lara should you have piqued her interest.

I invest in a business where I believe in the product and the person driving it forward. I am interested in developing the confidence of the individuals leading, of helping advice with systems and process foundations and I invest where I can see significant growth potential – always taking a global perspective. I actively look to invest in businesses that meet the following criteria:

  • Financial capital requirement of between £50,000 and £1,000,000;
  • Strong management team but with intellectual capital requirement for additional experience and expertise at Board level;
  • Growing;
  • Profit before interest and tax clearly on the horizon
  • Robust, defensible business model with high margins; and
  • Complementary needs in the business growth platform or complementary promotional opportunities help

EXIT when it is right for you.

Companies in which I play a part are:

  • Functional Fragrances Special projects including:-
    • ACTIVBOD – Active Bodycare 
    • Scentered – Portable Aromatherapy Balms
  • GATE8 – Cabin-Approved Luggage
  • Global Amenities Direct – A creative agency specially focusing on Hotel provision
  • KITBRIX – The Sports organizer bag

If you are an owner that is looking for investment and meet these criteria, please have them contact me directly.